In the first module we will introduce what a service is and work with the boundaries between services and experiences. We will discuss the advantages of a societal development into an experience economy.
Visit the open air museum in Lyngby: Frilandsmuseet (Wednesday). Your visit should last minimum of 3 hours. See details about address and opening hours here: http://natmus.dk/en/frilandsmuseet/frilandsmuseet/
From your visit you should analyze the service concept and the experience. Suggest how Frilandsmuseet might develop the experience further.