We will analyze society’s macro influences on service companies and especially work with economic indicators

The assignment for week 2 is to produce a brief pest analysis for each of the two countries to evaluate which will be the best macro-environmental option. Consider the paper as a management brief.

You think about establishing a service business in one of two different countries. You need to present  two alternative solutions to an investor with your recommendations on which seems more favorable.

In analyzing E in the PEST model you are supposed to at least record development in key macroeconomic indicators of GDP, Inflation and employment – and reflect on the development in these three indicators – and possibly more indicators that you find relevant.

The character of the business is up to the group to create – it must be a service company though.

You should not include an industry analysis – only stay with the PEST analysis

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