We will analyze society’s macro influences on service companies and especially work with economic indicators
The assignment for week 2 is to produce a brief pest analysis for each of the two countries to evaluate which will be the best macro-environmental option. Consider the paper as a management brief.
You think about establishing a service business in one of two different countries. You need to present two alternative solutions to an investor with your recommendations on which seems more favorable.
In analyzing E in the PEST model you are supposed to at least record development in key macroeconomic indicators of GDP, Inflation and employment – and reflect on the development in these three indicators – and possibly more indicators that you find relevant.
The character of the business is up to the group to create – it must be a service company though.
You should not include an industry analysis – only stay with the PEST analysis